While listening, recognize how they use sound effects to transport you to a new world. It’s the story of how a town disappeared overnight, and it’s presented as a journalistic take as one reporter’s journey into what happened to this mysterious town. Let’s take a lesson from my favorite episodic podcasts, Limetown.
Selling Your Story with Foley and Natural Sounds
Take a look at our podcast playlist to get some ideas. Thankfully, here at PremiumBeat, we’ve got an entire audio library to fit any type of feeling you need to convey. Think of it as an audio queue to start a new chapter in a book. Since you don’t have the visual help of transitions like you do with video, a music change can signify a shift in tone, or the start of a new section of the story. If you listen to the episode above, you can see how they use music to separate different sections of their podcast. I’ve followed 99% Invisible for a long time and, in my opinion, the show integrates music into their podcast extremely well. Think about what music will prepare your listeners to soak in the content. Is it a chill, conversation-centric podcast about a specific topic? Or maybe a storytelling podcast relating spooky tales? Now think about what type of vibe you want your podcast to emit. It lets you know the show is starting after the cold open, and gets you prepared to listen in to the content.
You probably can think of your favorite podcast’s intro song right now. Music is one of the best utilities at your disposal to create a unique identity for your podcast.
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